Buyer & Seller, One Experience
A vision to bring Seller work into the Buyer Store and reduce 10+ tools into one destination
Sellers were servicing Buyer needs across 10+ tools – slow, expensive, and distracting from selling. In a 1-month vision sprint, we explored a unified Store experience where Buyers stay self-serve by default, and Sellers engage in the same space only when needed (high-touch cases), supported by collaboration and insights.
This case study is password-protected due to NDA. Access can be provided upon request.
Summary
Highlights
- Designed the core high-touch vs no-touch swimlane model used in the executive readout
- Created key collaboration concepts for Buyer + Seller in one experience
- Supported an executive-aligned vision with an estimated tens of millions in potential savings
Enter password to view the full narrative, artifacts, and decision details. (NDA-protected)
Industry
Тechnology
B2B Commerce
Company
Designer
Nikola Velev
Senior UX Designer
Bulgaria (Europe)
Role
Senior UX Designer / Design Lead
Team
Store domain, Process Engineering, Run-the-business , AI/Innovation R&D, Executives
Timeline
Oct-Nov 2024 (1 month)
Feedback on this project
Shared by teammates and leaders who collaborated on this project.
“Nikola, I wanted to express my thanks for your support in the developing Two Personas One Exp. Your ability to quickly grasp the topic and seamlessly collaborate with us was impressive. Your swift and quality design work played a crucial role in the successful. Your dedication, creativity, and teamwork made a significant impact. Thank you for stepping in and delivering results under tight deadlines. Your efforts are truly appreciated.”
– Kaushik Mandy (End-to-End Lead – Store)
“Nikola, through a highly collaborative and solidly-researched effort, has been vital in providing insights and understanding throughout the work in Content and Store. His ability to simplify the complex and provide examples of how to communicate effectively and visually has contributed to no end efforts to operationalize how we present strategy and actionable insights to drive and inform visions with his partners.”
– Michael Simborg (Sr. Lead Principle UX Architect)
