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Product Designer for System-Level UX

Product Designer for System-Level UX

Hi, I’m Nikola. I turn complex platforms, workflows, and business rules into clearer experiences and scalable product direction.

Hi, I’m Nikola. I turn complex platforms, workflows, and business rules into clearer experiences and scalable product direction.

9 years of experience working with
About me

Designing across strategy, systems, and execution.

Designing across strategy, systems, and execution.

I’m a product designer based in Bulgaria, focused on complex platforms, enterprise workflows, and system-level UX. I like turning ambiguity into clear product direction, then shaping the details needed to make it buildable.

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What people say

Nikola helped redefine Dell’s content foundation and shape a unified North Star strategy. His work directly strengthened stakeholder confidence and enabled leadership alignment around a future-state platform direction.

Jeanette Castelan

Transformation Director, Dell

Nikola helped redefine Dell’s content foundation and shape a unified North Star strategy. His work directly strengthened stakeholder confidence and enabled leadership alignment around a future-state platform direction.

Jeanette Castelan

Transformation Director, Dell

Nikola brings strong, well-researched thinking across ecosystems and strategy. He simplifies complexity and communicates direction visually – helping teams turn vision into actionable insights.

Michael Simborg

Sr. Lead Principle UX Architect, Dell

Nikola brings strong, well-researched thinking across ecosystems and strategy. He simplifies complexity and communicates direction visually – helping teams turn vision into actionable insights.

Michael Simborg

Sr. Lead Principle UX Architect, Dell

Nikola quickly deep-dived into complex use cases and validated every scenario. He delivered a scalable design solution for multi-component subscriptions – with strong preparation and clear structure.

Rajeswari Kavirayar

Business Transformation Officer, Dell

Nikola quickly deep-dived into complex use cases and validated every scenario. He delivered a scalable design solution for multi-component subscriptions – with strong preparation and clear structure.

Rajeswari Kavirayar

Business Transformation Officer, Dell

Work

About

nikola.velev@abv.bg

Linked In

Work

About

nikola.velev@abv.bg

Linked In