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Designer for complex systems, clearer decisions, and better product direction

Designer for complex systems, clearer decisions, and better product direction

Hi, I'm Nikola. I work on complex enterprise platforms - turning fragmented workflows, competing business rules, and ambiguous briefs into clear product direction and experiences people can actually use.

Hi, I'm Nikola. I work on complex enterprise platforms - turning fragmented workflows, competing business rules, and ambiguous briefs into clear product direction and experiences people can actually use.

9 years of experience working with
About me

Designing across strategy, systems, and execution.

Designing across strategy, systems, and execution.

I'm a product designer based in Bulgaria. My work lives at the intersection of platform strategy and hands-on design - the kind of problems where the challenge isn't just what to design, but how to align teams, simplify broken systems, and make something shippable out of ambiguity.

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What people say

Nikola helped redefine Dell’s content foundation and shape a unified North Star strategy. His work directly strengthened stakeholder confidence and enabled leadership alignment around a future-state platform direction.

Jeanette Castelan

Transformation Director, Dell

Nikola helped redefine Dell’s content foundation and shape a unified North Star strategy. His work directly strengthened stakeholder confidence and enabled leadership alignment around a future-state platform direction.

Jeanette Castelan

Transformation Director, Dell

Nikola brings strong, well-researched thinking across ecosystems and strategy. He simplifies complexity and communicates direction visually – helping teams turn vision into actionable insights.

Michael Simborg

Sr. Lead Principle UX Architect, Dell

Nikola brings strong, well-researched thinking across ecosystems and strategy. He simplifies complexity and communicates direction visually – helping teams turn vision into actionable insights.

Michael Simborg

Sr. Lead Principle UX Architect, Dell

Nikola quickly deep-dived into complex use cases and validated every scenario. He delivered a scalable design solution for multi-component subscriptions – with strong preparation and clear structure.

Rajeswari Kavirayar

Business Transformation Officer, Dell

Nikola quickly deep-dived into complex use cases and validated every scenario. He delivered a scalable design solution for multi-component subscriptions – with strong preparation and clear structure.

Rajeswari Kavirayar

Business Transformation Officer, Dell

Work

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nikola@velevdesign.com

Linked In

Work

About

nikola@velevdesign.com

Linked In